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Before creating averts, we begin by identifying business goals. It’s as simple as asking, “What are you aiming to achieve with Facebook Advertising?”. Some example business goals could be to generate new leads, increase attendance at your event, increase traffic to your website from Facebook, increase the reach of your content on Facebook, and to boost engagement for your Facebook Page.
Determining your business goal will set-up for identifying your ideal audience or ‘target market’. This means we’ll know what demographics, location, income level, household status, interests and etc. to narrow down when sending your ad out across Facebook and Instagram.
You’ll need to decide how much money you want to spend on your Facebook ad campaign and how long it will run. Campaigns can be set to daily or lifetime budgets with any start and end dates.
We advise ad spend on a case-by-case basis because your business goals need to be taken in to account.
The Facebook Pixel is a small block of code that will have a big impact on your Facebook ad campaign. It allows us to track ad conversions, remarket to people who have viewed a product on your site, and create lookalike audiences.
Build a tailored quote by selecting services that match your business needs. Once you’ve submitted your quote and contact information, a member of our sales team will reach out and get the ball rolling!